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FOR IMMEDIATE
RELEASE – October 25, 2011
More national acclaim for Celtic Colours International
Festival
In the
midst of its fifteenth successful annual event, the Celtic
Colours International Festival received honours from two
national sources.
Since its
1997 debut, Celtic Colours has established itself as one of
Canada’s premiere musical events, and a cultural highlight
of Nova Scotia’s tourism season, with a reputation for
excellence that is known around the world. The combination
of top-notch talent—both local and international—with
spectacular scenery is a winning one. Through Celtic
Colours, Cape Breton during October has become more than
just a destination, it’s a tourism experience waiting to
happen.
The
Canadian Tourism Commission (CTC) has recognized this,
naming Celtic Colours International Festival one of the
Signature Experiences Collection®(SEC)—an innovative
marketing program with the goal of inspiring more
high-spending international travelers to book their next
vacation in Canada.
“Through
this program our festival will be able to reach markets that
we have not had the resources to develop,” says Mary Pat
Mombourquette, Business Director of Celtic Colours. “We have
noticed, in recent years, that our international audience is
expanding beyond the countries where Celtic traditions
flourish such as Scotland and Ireland. People from
Australia, Bermuda, Cayman Islands, China, France and
Germany also took in our festival this year. Being part of
the Signature Experiences Collection, will allow us to
expand these markets and create new ones.”
The SEC,
first launched in July, showcases high-quality Canadian
tourism enterprises from coast to coast to coast that
deliver the authentic experiences CTC research says its
international customers look for when they choose a
vacation. As ambassadors of Canada's tourism brand, "Canada.
Keep Exploring", these memorable experiences have met
rigorous criteria to ensure they will stand out in a crowded
and competitive marketplace.
And Celtic
Colours certainly does stand out in the marketplace. For the
second consecutive year, the nine-day cultural celebration
has been recognized as a finalist for the Canadian Tourism
Awards in the National Cultural Tourism category. The
Canadian Tourism Awards, presented by The Toronto Star,
allow Canada’s tourism industry to recognize those people,
places, organizations and events that have gone above and
beyond to offer a superior tourism experience to travelers
in Canada. Selected by a jury of tourism industry
professionals, the awards will be handed out November 24,
2011 at the Fairmont Chateau Laurier in Ottawa.
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FOR MORE
INFORMATION CONTACT:
Dave Mahalik - Information Officer
Celtic Colours International Festival
850 Grand Lake Road, Suite 8
Sydney, NS
B1P 5T9
902 562 6700
www.celtic-colours.com
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